01 -
Trim excess fat from the brisket to about ¼ inch thickness. Pat dry and lightly brush with olive oil to help the dry rub adhere evenly.
02 -
Mix brown sugar, smoked paprika, garlic powder, onion powder, ground cumin, chili powder, kosher salt, and black pepper thoroughly. Rub generously over the brisket, pressing gently. Let rest for 30 to 60 minutes at room temperature to absorb flavors.
03 -
Heat a large skillet or Dutch oven over medium-high. Sear brisket for 3 to 4 minutes per side until a golden crust forms, locking in juices.
04 -
Whisk barbecue sauce, apple cider vinegar, Worcestershire sauce, brown sugar, Dijon mustard, and beef broth until smooth. Pour over brisket in a crockpot or roasting pan. Cook on low for 8 to 10 hours or in a 275°F oven until tender and easily sliced.
05 -
Transfer brisket to a cutting board. Skim fat from cooking juices, pour juices into a saucepan, and simmer over medium heat until sauce thickens and halves in volume, intensifying flavor.
06 -
Thinly slice brisket against the grain. Drizzle liberally with reduced sauce. For caramelized edges, arrange slices on a sheet pan, brush with sauce, and broil for 3 to 4 minutes.